From marketing dependenceto dominance in 3 easy steps.
Alan Stern is the founder and President of Persona Marketing - as well as an engaging entrepreneur & public speaker. He specializes in educating small business owners, and sales professionals in the real estate, mortgage and insurance industries, about do-it-yourself social media marketing - leveraging artificial intelligence (AI).
The H.E.A.T. Method
Create a personal connection by using Humor, and you'll have a message that sticks. When people laugh, they tend to remember what made them laugh.
Position yourself as a resource vs a salesperson by using Education in your marketing, doing this allow you to generate leads by solving problems.
Introduce something of value to your network, and they will remember the source. This is how you stay top of mind outside of business.
Nobody can sell you better than a satisfied customer, collect and repurpose testimonials so that your clients can brag about you can "scale the sale."
What To Expect with PERSONA MARKETING
Leveraging Artificial Intelligence: Easy as 1-2-3
The byproduct of working with Persona Marketing
That's when Sarah discovered Alan and his H.E.A.T. Method. Skeptical at first, she decided to take a leap of faith and enrolled in the 3-Day Crash Course. Alan introduced her to a world where humor, education, adding value, and trust weren't just concepts, but powerful tools in her marketing arsenal. She learned to weave these elements into her social media strategy, using AI and graphic design techniques that were surprisingly simple yet effective.
Fast forward three months, and Sarah's online presence had done a complete 180. Her listings were getting more views than ever, her social media engagement had skyrocketed, and her network had grown exponentially. The best part? She was closing deals faster, with clients who felt they knew, liked, and trusted her before they even met in person. Sarah had become more than just a realtor; she was a trusted advisor in her community, all thanks to the insights and skills she gained from Alan's course.
Just like Sarah, you too can elevate your real estate business. With Alan's guidance and the H.E.A.T. Method, you'll not only capture the attention of your audience but also build lasting relationships that turn leads into loyal clients.
Despite his extensive experience and deep knowledge, John found himself lost in a sea of generic marketing materials provided by his corporation. His personal touch was missing, and his client engagement was not as strong as he knew it could be.
That all changed when John connected with Alan. Initially hesitant about the investment, John decided to dive in, motivated by the promise of creating marketing content that truly reflected his personal brand. Alan's coaching wasn't just about marketing strategies; it was a journey into harnessing the power of personalization, using the H.E.A.T. Method to connect with clients on a more meaningful level.
Several weeks later, John's marketing approach had transformed. His clients were responding enthusiastically to the personalized content he now created. They felt understood and well-cared for, leading to an increase in referrals and repeat business. John had not only enhanced his professional image but also built stronger, trust-based relationships with his clients. He was no longer just another loan officer; he was a trusted advocate with a unique, client-centered approach.
Like John, you can redefine your role as a loan officer. With Alan’s tailored coaching and innovative strategies, you can create marketing content that truly resonates with your clients, setting you apart as a knowledgeable and caring professional in the financial industry.
Despite her expertise and commitment, Emily often found it challenging to communicate the true value of her policies in a way that resonated with potential clients. She wanted to offer more than just insurance; she wanted to offer peace of mind.
When Emily discovered Alan Stern's specialized training at an event one day, she saw an opportunity to transform her approach. She learned to apply the H.E.A.T. Method to her insurance offerings, focusing on Humor, Education, Adding Value, and Trust in her communications. Alan's training equipped her with innovative strategies to present insurance not just as a financial decision but as a life-enhancing choice.
Withing a few weeks, Emily's client interactions changed significantly. She was now able to connect with her clients on a deeper level, understanding their concerns and offering solutions that truly met their needs. Her clients began to see her not just as an agent, but as a trusted advisor who genuinely cared about their well-being. This led to a surge in referrals and long-term client relationships, as her clients felt more than insured—they felt understood and protected.
Like Emily, you can be more than just an insurance agent; you can be a guardian of your clients' peace of mind. With Alan’s unique training, you’ll learn how to effectively communicate the value of your offerings, building trust and long-lasting relationships with your clients.
Ignite Your Social Media Presence with the H.E.A.T. Method FOR FREE, right now!
Nowadays, everyone sees thousands of ads every day and only pays attention for a few seconds. So, how do you make sure people remember your social media posts? The answer is the H.E.A.T. Method. It's a cool way to do marketing that mixes Humor, Education, Adding Value, and Trust. This method helps you show off who you are and what you know, making people feel connected to you. It's great for making new friends at events stick around online, getting them to trust and like you through what you post.